Virtual Care
InterSystems partnered with us to create a campaign highlighting how its technology powers virtual care at a moment when healthcare systems around the world were rapidly shifting in response to COVID-19. As in-person visits became limited, virtual care emerged as an essential lifeline, enabling clinicians to continue diagnosing, treating, and supporting patients remotely.
The campaign consisted of three commercial films, each focused on how InterSystems’ platform enables seamless communication, unified patient data, and continuity of care — helping healthcare providers adapt to unprecedented challenges while maintaining the quality and speed of clinical decision-making.
Deliverables
Brand Film Series
Role
Creative Producer
Editor
Date
2020
Client
InterSystems
Industry
Technology
Healthcare
Produced at a pivotal moment in global healthcare, the campaign helped InterSystems communicate the real-world relevance of its technology during a time of rapid transformation. The films provided a timely and accessible introduction to virtual care infrastructure, reinforcing InterSystems’ role in enabling healthcare systems to remain resilient, connected, and responsive during the pandemic.
The films were produced and art directed entirely remotely under urgent timelines, requiring new workflows to capture authentic clinical environments while coordinating production across distributed teams. Creative direction, design, and visual development were executed remotely, ensuring consistency and clarity across all three films despite the constraints of lockdown and restricted access.
