Talking Trash
As part of Nike’s Move to Zero initiative, Talking Trash brings together Billie Eilish and climate scientist Dr. Ayana Elizabeth Johnson in an intimate conversation about climate action and collective responsibility. The film connects Nike’s sustainability efforts to a broader cultural dialogue, using honest, approachable storytelling to inspire audiences to take meaningful steps toward change.
Deliverables
Brand Film
Social Cutdowns
Role
Creative Producer
Editor
Finishing Artist
Date
2021
Client
Nike
Industry
Sustainability
The film reimagined the traditional interview format through a “question and action” structure, where each exchange offered practical, actionable insight. By centering the conversation on curiosity, optimism, and shared responsibility, the storytelling framed climate action as something accessible and participatory.
The film generated more than 9 million views in its first two weeks and helped launch Nike’s Move to Zero storytelling, positioning the initiative within a broader cultural conversation around climate action. It resonated strongly with audiences, driving widespread engagement and praise, including a top YouTube comment calling the edit a “masterpiece,” with more than 1,000 likes.
